Backflip Breakfast

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\ \ Chocolate\ \ Sundae](/content/products/chocolate-sundae/index.html) \ \ Strawberry\ \ Milkshake](/content/products/strawberry-milkshake/index.html) \ \ Fruit\ \ Galaxy](/content/products/fruit-galaxy/index.html) \ \ Cinnamon\ \ Magic](/content/products/cinnamon-magic/index.html)

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Every flavor. Clean ingredients.

Less sugar. All flipping good.

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FLIPPIN GOOD CEREAL

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LESS SUGAR

GLUTEN FREE

6g PROTEIN

BORING BREAKFAST? NOT ON OUR WATCH

NO

SYNTHETIC

DYES

NO

SEED

OILS

FREE FROM

GLYPHOSATE

THIRD PARTY VERIFIED

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\ \ \ \ \ \ \ \ "Finally, a cereal that parents trust and kids actually crave."\ \ \ Ben Azelart, co-founder](https://www.youtube.com/@BenAzelart/videos)

LESS SUGAR

GLUTEN FREE

6g PROTEIN

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Pick your flavor Start your morning

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(13)

3000+Reviews

Cinnamon Magic

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~~$38.94~~

$31.14 6 boxes per order

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(17)

3000+Reviews

Strawberry Milkshake

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~~$38.94~~

$31.14 6 boxes per order

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(10)

3000+Reviews

Chocolate Sundae

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~~$38.94~~

$31.14 6 boxes per order

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(11)

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Fruit Galaxy

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~~$38.94~~

$31.14 6 boxes per order

Flippin Good Cereal

Cereal we can all flip for!

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(10)

3000+Reviews

ChocolateSundae

Chocolate Sundae are chocolate flavored crunchy stars, like a sundae you’re allowed to eat at 7am, with 41% less sugar than the leading chocolate cereal...

(6-Pack)

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~~$38.94~~

$31.14

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(17)

3000+Reviews

StrawberryMilkshake

Made with real dried strawberries, strawberry milkshake is sweet, creamy strawberry in crunchy stars made with 46% less sugar than the leading berry cereal...

(6-Pack)

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~~$38.94~~

$31.14

Outline Star

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(11)

3000+Reviews

FruitGalaxy

Blast off into the Fruit Galaxy. Bold, bright, bursting fruit flavor in crunchy stars that turn your milk into a cosmic event, with 41% less sugar than the leading fruity cereal...

(6-Pack)

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~~$38.94~~

$31.14

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Filled Star

(13)

3000+Reviews

CinnamonMagic

Cinnamon Magic is warm, swirly cinnamon flavor in crunchy stars that disappear by the bowlful, with 30% less sugar than the leading cinnamon cereal...

(6-Pack)

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~~$38.94~~

$31.14

NO BHT(A COMMON PRESERVATIVE)

NOSYNTHETIC DYES

NOSEED OILS

Card in every package

Common

70%

Rare

20%

Super Rare

10%

SUPER RARE SIGNED

<1%

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Flippin Good Cereal • NO BHT • NO SYNTHETIC DYES • NO SEED OILS • Flippin Good Cereal • NO BHT • NO SYNTHETIC DYES • NO SEED OILS • Flippin Good Cereal • NO BHT • NO SYNTHETIC DYES • NO SEED OILS • Flippin Good Cereal • NO BHT • NO SYNTHETIC DYES • NO SEED OILS • Flippin Good Cereal • NO BHT • NO SYNTHETIC DYES • NO SEED OILS • Flippin Good Cereal • NO BHT • NO SYNTHETIC DYES • NO SEED OILS • Flippin Good Cereal • NO BHT • NO SYNTHETIC DYES • NO SEED OILS •

We're not just making cereal. We're making mornings worth waking up for.

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About Us

Breakfast used to be the best part of being a kid. Colorful, imaginative, full of personality. Then somewhere along the way, the cereal aisle split in two: cereal that tastes amazing but is terrible for you, and cereal that's good for you but tastes like cardboard.

We didn't buy it. So we flipped it.

Backflip is cereal that flips the script. The taste kids go crazy for, made with ingredients parents actually feel good about. No more choosing between flavor and real food. We put them in the same bowl.

Ben & Shaun

\ Ben Azelart](https://www.youtube.com/@BenAzelart/videos)

Every character, every color, every box DabsMyla hand drew it all. The entire Backflip world, from our mascots to the packaging in your hands, was painted and inked the old-school way: no AI, no shortcuts, just two artists and a whole lot of imagination.

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DabsMyla are known for their bright, playful, cartoon-like pop art style created with whimsical characters, flowers, landscapes, surreal environments.

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3000+ Happy Parents

BackflipNear You

No more waiting for a delivery.

We've officially landed at Target.

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